In 2020, the Ministry of Culture and Tourism, the National Development and Reform Commission and other departments have successively issued the "Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of the Digital Cultural Tourism and Cultural Industry" and "Opinions on Deepening "Internet + Tourism" to Promote the High-quality Development of Tourism". The "14th Five-Year Plan for Culture and Tourism Development" and "The 14th Five-Year Plan for Cultural Industry Development" issued by the Ministry of Culture and Tourism, and the "5G Application "Sailing" Action Plan (2021) jointly issued by ten departments including the Ministry of Industry and Information Technology in July. -2023)", etc., all escorted "5G + cultural tourism" from the top-level design level. With the support of a series of policies and technologies such as 5G, big data, AR, VR, cloud computing, etc., digital cultural tourism or digital cultural tourism has gradually become the main direction for the transformation, upgrading and development of the cultural tourism industry.
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We will continue to deepen "Internet + Tourism", integrate Shiyan's cultural tourism resources with the power of the Internet, and promote the use of big data, 5G, Internet of Things, virtual reality and other technologies in the cultural tourism industry from the two aspects of "digital industrialization" and "industry digitization". application, and create a new digital business format, new subject and new model with both cultural and tourism characteristics. Shiyan Smart Tourism focuses on the global tourism and tourist services in Shiyan, promotes the application of big data, 5G, Internet of Things, virtual reality and other technologies in the tourism industry, and gradually realizes the digitization of Shiyan tourism reality, management, application, and life. , the construction of a systematic tourist service system and the construction of a digital operation system, and strive to move forward from smart cultural tourism to a smart society. We will build the "1+44369" Shiyan smart cultural tourism platform structure, adhere to the operation and service principle of "data is king, service first, and operation to win", focus on the construction of global tourism service system and digital operation system, and focus on small incisions, small Scenarios and small applications, focusing on realizing the digitization of scenarios, life and applications, solving pain points and enhancing the sense of experience.
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The digitalization and intelligence of the cultural tourism industry is in the ascendant. We will gradually build the lightest, smoothest and smartest smart cultural tourism channel from the entrance of a variety of light application tourism products, and actively deploy the core tourism of Wudang Mountain, urban industrial tourism, Yundan water body Tourism, the characteristic tourism of various counties and districts, consolidate digital infrastructure and intelligent services, and realize the integration of digital scenes and real scenes, digital twins and smart life, and the interconnection of smart cities.

Shiyan Smart Cultural Tourism Project Roadshow
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Types of digital cultural tourism

(1) Smart tourism products and services: scenic communication network, ticketing system, tour guide system, scenic resource management system, a mobile phone tour, etc., smart hotels, smart guest rooms, unmanned stores in scenic spots, unmanned vehicles for sale, etc. Tourism products and services, as well as intelligent services featuring contactless hotel check-in self-check-in and scenic spot scanning code entry service.
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(2) Online cultural blog: With the help of the Internet, AR, VR, AI technology museums, art galleries, art galleries, etc., the scanning, processing and processing of cultural relics and artwork information can be realized. Tourists and audiences can watch cultural relics and works of art online with the help of equipment, and improve the viewing experience of tourists through autonomous tours, zooming, rotation, and 360-degree full-scene experience.
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(3) Immersive scenes: immersive scenes created by theaters, performance halls, and theaters using digital technology, VR, AR, AI, etc., such as immersive exhibitions, immersive playgrounds, AR/VR theme parks, holographic theme restaurants, etc. .
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(4) Intelligent manufacturing of tourism equipment: Integrate and apply new technologies such as AI, AR, and VR to produce intelligent tourism equipment and supplies such as smart skis, smart helmets, and smart clothing; such as immersive roller coasters, driverless tour buses, and AI sightseeing vehicles Smart manufacturing of amusement rides and tourist vehicles. In addition, the intelligent upgrade of tourism equipment manufacturing enterprises such as cruise yachts, RVs, cable cars, etc., which integrates the Internet of Things, Internet, artificial intelligence, big data, cloud computing, etc., will carry out the whole process of digital cultural tourism in the production process, sales process, and after-sales process. change, etc.
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(5) Cultural tourism data operation: innovative and optimized data elements will further promote the supply-side reform of the cultural tourism industry. In the process of digital cultural tourism development, the online core of destinations and tourism enterprises formed by technologies such as big data and the Internet The development data of digital assets, related products and services will be transformed into asset value, data transactions, data asset securitization, etc., will form new formats and develop new economic models.